In today’s highly competitive digital world, it has become essential for businesses to have a solid online presence. It allows them to advertise their products and services to their target audience efficiently. 

The same applies to content writers as they require a good presence across the web to market their services more effectively. The freelance marketplace has become saturated, which means there are very few opportunities available for writers. 

Therefore, it is crucial for writers to have their own portfolio or blogging website. It will not only set you apart from others but will also allow you to charge at your own will.

Apart from writers, having a website is also a must for travel and food bloggers and for other professionals. It helps in increasing brand recognition and to let people know who you are and what you do.

In this blog post, we will find out why writers need a blogging website and how it can positively impact their professional careers. 

To Stand Out From Others

One of the biggest benefits of having your own website as a writer is that it helps you stand out from your competition. It builds your credibility in the eyes of potential employers and helps you grab rewarding opportunities. 

It is essential that your website content should be of exceptional quality that can help you attain desired results. Try to enrich your website with unique content to attain good search engine visibility.

If you approach a client with a website having good visibility at Google, then it increases your chances more to grab the opportunity than other candidates. 

Do you think that clients will prefer someone over you who does not have a website or any online presence? Obviously no. Therefore, having a website will help you build a unique identity that will enable you to sell your services more effectively. 

To Approach Clients Directly

As already mentioned above, the freelance marketplace has become saturated. Even if you can manage to get a client on platforms like Upwork or Fiverr, then you will be able to get your desired price.

Additionally, you also have to pay some tax to these platforms on each transaction which means you will not receive a 100% amount for every project. 

On the other hand, if you have done good SEO for your blogging website, then your website will appear at the top on Google for relevant business keywords. It means clients will contact you directly, which will provide you with opportunities for leads and sales. 

Also, you can charge according to your own wish when clients are directly approaching you. Furthermore, you do not have to worry about paying taxes to any freelance platform. 

Make sure that your website is engaging and responsive, so it can grab the attention of your potential clients and generate more leads for you.

To Have Passive Income

One of the best things about having a website is that it helps you build a source of passive income. Let’s say you have a blogging website, and if you have good website traffic, then you can apply for Google Adsense. 

Once your application for AdSense is approved, then your blog can start displaying ads, so you will start earning money. For AdSense approval, you have to pay attention to different areas. Firstly, you have to ensure that your website is responsive and works smoothly on every device. 

Then you have to ensure that your website content is unique and you are using copyright-free images. It is also crucial to write long-form articles that can increase the chances of Adsense approval. 

By creating a profitable blogging website, you do not have to worry about bearing your monthly expenses. Whether you work or not, you will have a decent amount of money in your bank account every month. 

But it can not happen overnight, so you have to stay consistent with your efforts. Even when you start earning good money through your blogs on a monthly basis, you should increase your productivity.